Implementing a branding initiative takes time.

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Under ideal circumstances, it takes a University three to five years.

“Âé¶¹Ò¹ÊÐ took a giant leap with the introduction of its new website. But there is more to be done on campus to help faculty, staff and students convey the University’s brand,â€� said Communications and Marketing Director Aaron Martin.

““Next, we’ll concentrate on our external audiences and enlist the help of our alumni to continue to convey who we are. We have a cadre of graduates who are passionate about their university and will be valuable ambassadors.�